01 — Brief

Motor Show Damascus 2026 — Syria's dedicated automotive and spare parts exhibition, four days at Damascus fairgrounds. Sham Pearl — a specialized automotive care brand, five branches across Syria, three international partners (FIAMM, AISIN, HANKOOK) — participated to introduce the brand to a mixed audience: consumers looking for service, distributors and workshops looking for a serious counterpart.

02 — Direction

The exhibition as an extension of the service center — not a departure from it. The brand was delivered across four connected formats: booth, cinematic film, live-capture coverage, and print collateral.

03 — Production

Booth (9×3m)
Engineered layout — technical drawings to scale, every display element measured to fit its exact position in the room. Executed and supervised on site. Main screen as the spine of the space.

Live capture
Two days of on-site coverage during the exhibition. Video, stills, drone. Delivered as two short films and two social reels.

An Engineer's Eye · عين هندسية
Three-minute cinematic film shot inside the service center. Silent — no dialogue, no on-screen text. Moves through Arrival, Diagnosis, Precision, Craft, Partners, Details, Readiness. Ran continuously on the main display throughout the four days.

Collateral
A brochure and full brand catalogue, printed to accompany visitor conversations. A give-away programme was produced in parallel.

04 — Assembly

Four days at Motor Show Damascus 2026. One brand, introduced across booth, film, capture, and print — to consumers, to distributors, and to workshops.